At the World Cup, Erling Haaland's collection of rare bags became almost as closely watched as his football. But the fascination was about more than price or celebrity — it revealed how fashion's relationship with sport has moved from dressing the team to expressing the individual.
A trade brought the Sabonis family to Northern California. What began as an effort to understand their new home became a limited-production family wine label — and a lesson in how athletes create identities, businesses and a sense of permanence beyond the game.
From Ted Lasso and Running Point to Moneyball and Drive to Survive, the screen has become one of sport's most powerful recruitment tools. But what happens when the story audiences fall in love with is only partly real?